Beverage packaging design is an ever-evolving art that plays a crucial role in product branding and marketing. With consumer preferences and trends constantly changing, it's important for beverage brands to stay on top of the latest packaging innovations and styles. In this blog post, I'll highlight some of the top online resources to check out if you want to get inspired and see where beverage packaging design is headed. Whether you're a beverage brand owner, product developer, graphic designer, or just someone interested in cool new packaging, these sites showcase beautiful, creative designs across various drink categories like water, soft drinks, juices, alcohol, and more. By regularly browsing these sites, you can gain insight into new materials, structural techniques, color palettes, and visual aesthetics that are influencing the beverage packaging space. So read on to discover some of my favorite go-to sites for checking out cutting-edge beverage package designs!

TheDieline.com

One of the leading online resources for beverage packaging inspiration is TheDieline.com. This website features outstanding designs from around the world, showcasing innovative shapes, prints, and labels across all drink categories. TheDieline posts daily stories highlighting packaging projects from top design firms, making it a great place to stay on top of the latest trends and cutting-edge styles in the beverage world.

World Brand Design Society

Another go-to destination for unique and creative beverage packaging is the World Brand Design Society. This global platform features a dedicated beverage category where you can browse hundreds of package designs for beers, ciders, spirits, juices, water, and more. From significant alcohol brands to artisanal microbreweries, the site captures top packaging projects worldwide, allowing you to see regional trends and styles. The World Brand Design Society also holds annual awards programs honoring outstanding beverage packaging. It is a great place to discover award-winning innovations and future design directions across the drinks industry. With a focus on artistic, sustainable, and culturally relevant packaging, this is a valuable resource for broadening your perspective.

Beverage Designer Companies

Numerous companies and designers have been recognized for their exceptional contributions to the design of alcoholic beverage bottles. It's worth noting that some of these companies share their latest designs on LinkedIn well before they update their websites, so it's worth checking out their profiles. Here are some of the most renowned names in the industry:

• Stranger & Stranger: This design and branding agency specializes in alcoholic beverage packaging. They have worked with numerous spirit brands, creating distinctive and visually captivating bottle designs that tell unique stories.

• Chad Michael Studio: Chad Michael is a designer known for his outstanding work in the spirits industry. His designs often combine traditional and contemporary elements, resulting in memorable packaging.

• Studio H: Studio H has collaborated with several renowned whiskey brands, producing elegant and sophisticated bottle designs. Their work often incorporates intricate details and premium materials.

• Karim Rashid: A world-renowned industrial designer, Karim Rashid has lent his creative touch to several beverage brands. His designs are often characterized by bold, colorful, and unconventional shapes.

• Dolmen Design and Innovation: This Irish design agency has made a name for itself in the alcoholic beverage industry, particularly in whiskey packaging. They excel in blending tradition with innovation.

• Landor Associates: Landor Associates is a global brand consulting firm with expertise in beverage packaging. They have worked with various spirit and wine brands, creating iconic bottle designs that stand out on the shelf.

• CF Napa Brand Design: Specializing in wine and spirits, CF Napa is known for its premium and elegant bottle designs. They create labels and packaging that convey the essence of the product.

• JDO Brand Design & Innovation: This UK-based agency has worked on numerous beverage projects, creating visually stunning and marketable packaging for both established and emerging brands.

• Makers & Allies: They have a reputation for their creative approach to alcoholic beverage packaging. Their designs often blend artistry and storytelling, making the bottles stand out on the shelf.

These companies and designers have left their mark on the world of alcoholic beverage packaging, each bringing a unique perspective and creative flair to their projects. Their work serves as an inspiration for those seeking to create distinctive and memorable bottle designs.

Behance

One of the largest creative communities, Behance is a treasure trove for unique and artistic beverage packaging. Under the Beverages category, you’ll find a range of projects from graphic designers showcasing branding, labels, and packages for all types of drinks. But beverage packaging inspiration on Behance extends beyond just surface graphics. Bottle designers exhibit their structural and sculptural work, creating ergonomic vessels that are as much art as containment. Photographers display vivid imagery of beverages that convey flavor and refreshment through their lens. 3D artists craft stunning, realistic visualizations of everything from beer cans to liquor bottles. Retouchers demonstrate how editing transforms packaging aesthetics for marketing campaigns. The variety of beverage packaging content from these different creatives provides multifaceted visual inspiration. Whether looking for structural shape ideas, labeling/graphics, visual communication techniques, or overall aesthetic flair, Behance offers an ideal mix of real and conceptual designs to fuel innovation. It’s a go-to platform for breaking through creative blocks in the beverage packaging field.

While you're here, I have an extensive mood board on Behance that I highly recommend you check out. It's a treasure trove for finding designers and photographers specialized in this line of work. In fact, I have two boards that may grab your attention: Beverage & Packaging.

So, is there anything I missed out? Let me know if you have any recommendations that I should check.