Blog
The Untapped Potential of OOH Advertising
One of the biggest advantages of OOH advertising is its ability to attract attention and stimulate curiosity. Unlike digital ads, which are often viewed passively and ignored, OOH ads have the potential to spark genuine interest and engagement. For example, a well-placed billboard with a clever or thought-provoking message can create buzz and generate word-of-mouth advertising.
Quench Your Design Thirst: Top Sites for Beverage Packaging Ideas
Beverage packaging design is an ever-evolving art that plays a crucial role in product branding and marketing. With consumer preferences and trends constantly changing, it's important for beverage brands to stay on top of the latest packaging innovations and styles. In this blog post, I'll highlight some of the top online resources to check out if you want to get inspired and see where beverage packaging design is headed. Whether you're a beverage brand owner, product developer, graphic designer, or just someone interested in cool new packaging, these sites showcase beautiful, creative designs across various drink categories like water, soft drinks, juices, alcohol, and more. By regularly browsing these sites, you can gain insight into new materials, structural techniques, color palettes, and visual aesthetics influencing the beverage packaging space. So, read on to discover some of my favorite go-to sites for checking out cutting-edge beverage package designs!
AI in Advertisement
I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.
daio: Compositing 3D Renders on to Stock Imagery
From time to time, we get requests from startups, sometimes, they are at an early stage, and everything is a concept, and sometimes, they are not yet produced. daio fit into the latter category. While the product was in production brand wanted the website ready and lived. In that case, we needed to create scenes to be ready.
Tuscanini Gelato
Tuscanini Ice Creams were coming in pints; therefore, instead of cones, the sculptures would come out of pints. Also, we’d be adding concepts that are well known by the public as “Italian”; Colosseum, Pisa Tower & Gondola.
In short, we came up with the work below.
Brand: Tuscanini Foods
Agency: Heart Works
Post-Production: Mehmet Turan (35milimetre)
3D Artist: Emre Zorer
ZF Advertisement Renders
ZF is a global technology company supplying systems for passenger cars, commercial vehicles, and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. And as autonomous vehicles are new, they require a lot of visuals to pass their message. As 35milimetre, we have been working with ZF for more than a year.
Lately, we have created some non-branded 3D vehicles for ZF to use on lifestyle ads.
The Dog Driver
A few months back, I started communicating with Jake Dennis, a commercial photographer from New Zealand. He had quite an exciting project; he had shot a campaign for Go Car, a national car leasing-financing company. Their aim to make things fun and who doesn’t like dogs. They wanted to make a dog drive a convertible car.
The Arlington Campaign
The past year we had an exciting project with Coppola Photography, a work that received some awards in the US. Beginning of this year, we worked on a compositing project for a senior living complex in Florida, Arlington.
The groups and, in some cases, individuals are shot separately at the location, and the visuals are composited to form a single scene.