When a new AI tool emerges, it often sparks a flurry of comments from various accounts, many of which predict the demise of the creative industry and the obsolescence of our jobs. However, such comments are often made without a solid foundation, merely citing a video from a newly launched AI tool like Sora. It's important to recognize that these tools, while powerful, are not replacements for the nuanced and creative work that professionals in the creative industry, such as post-production artists, bring to the table. 

One of the biggest advantages of OOH advertising is its ability to attract attention and stimulate curiosity. Unlike digital ads, which are often viewed passively and ignored, OOH ads have the potential to spark genuine interest and engagement. For example, a well-placed billboard with a clever or thought-provoking message can create buzz and generate word-of-mouth advertising.

Beverage packaging design is an ever-evolving art that plays a crucial role in product branding and marketing. With consumer preferences and trends constantly changing, it's important for beverage brands to stay on top of the latest packaging innovations and styles. In this blog post, I'll highlight some of the top online resources to check out if you want to get inspired and see where beverage packaging design is headed. Whether you're a beverage brand owner, product developer, graphic designer, or just someone interested in cool new packaging, these sites showcase beautiful, creative designs across various drink categories like water, soft drinks, juices, alcohol, and more. By regularly browsing these sites, you can gain insight into new materials, structural techniques, color palettes, and visual aesthetics influencing the beverage packaging space. So, read on to discover some of my favorite go-to sites for checking out cutting-edge beverage package designs!

The alcoholic beverage industry constantly evolves to meet changing consumer tastes and trends. From new flavors to innovative packaging, brands are getting creative to stand out on crowded liquor store shelves. I'll explore some of the latest developments in alcoholic beverage bottle and label design and photography styles for ads as I go through many visuals from various web sources such as Behance, Ads of the World, and LinkedIn. Understanding these trends can help inform branding and marketing strategies in this competitive market.

Label design plays a crucial role in the marketing and sales of products. It is the first point of contact between the customer and the product. In this article, we will explore the effect of label design on product sales, backed by figures and historical data.

ZF is a global technology company supplying systems for passenger cars, commercial vehicles, and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. And as autonomous vehicles are new, they require a lot of visuals to pass their message. As 35milimetre, we have been working with ZF for more than a year.

Lately, we have created some non-branded 3D vehicles for ZF to use on lifestyle ads.

As a contractor, there are two main ways you can set your pricing. You can either charge your clients an hourly rate or a per-project flat rate for your work. So which one should you choose? There are benefits and drawbacks to each method, depending on the nature of your work.

CGI Artist: Emre Zorer
Post-Production: Mehmet Turan

Client: May/Diageo
Agency: Eyedea
Photographers: Gökhan Çelem & Mehmet Turan /Diapolis Images
Post-Production: Mehmet Turan

It's not uncommon to see a brand comes to us for some hero shots but don't want to spend time and budget on a photo production.

Hanalys is a cosmetic hair brand from France that came precisely with these requirements. They needed high-end visuals for their homepage but didn't want to deal with a photo production, and they had a clear vision of what they needed.

Story of Bridge is not an uncommon story for us, especially for the fast-paced commercial market of today.

Bridge™ is an oral pouch that satisfies nicotine cravings while eliminating the harmful chemicals found in traditional tobacco. One that can travel with the person. The issue at the time was that all designs and graphic elements were ready but the product wasn’t out of the production line yet.

As a result, we are asked to create photographic quality renders and animations of the product. You may find some of the images below but better yet you may check them on the website of the Bridge.

What is Cadiat System?

Trucking continues to be the prime mode of transport around the globe, accounting for over 80% of total freight costs. With static and constrained infrastructure, intelligent solutions are required to provide for the increasing demand and volume of goods. While at the same time mitigating the high cost of conventional fuel, including the resulting environmental impact.

Cadiat's pioneering autonomous intelligent trailer allows operators to improve conventional productivity from 50 ton-miles per dollar to over 700. All while using entirely renewable energy, producing zero emissions.

Cadiat solutions combine innovative electric powertrains capable of efficiently moving max-weight loads with operator-led autonomous systems to increase payload per driver by order of magnitude.

Client: Monday Night Brewery

In January 2020, I have been contacted by Monday Night Brewery based in Atlanta, USA. They had a new line of hard seltzer coming up and needed a visual to show the line in a single image.

The initial brief image was as follows: