The Coffee Wagon

There are times due to different reasons a project doesn’t start with strong visuals but our customers judge us with the quality of our visuals especially when a business is about to take off. The Coffee Wagon is an online high quality coffee ground and bean coffee sales portal in UK.
Initial images they came with wasn’t at best and although they could be edited and made to work my suggestion was to ditch the whole project and create the visuals in 3D.

Initial Photo

Edited version

Although the product photo has been improved, it still lacks the appeal, this look will have little effect in attracting potential clients. Also the client has had some photos taken in a studio to be used on e-commerce site and social media.

Client Photo Production

Our suggestion was to use mockups & 3D and create these visuals from scratch. A retoucher can make a good image great but won’t be able to improve a bad one much..

Unfortunately the client didn’t have the labels as soft copy, therefore the labels are scanned and we used these labels to create everything fram scratch.

First packs:

Then group images:

And finally some social media images and hero shots for the web site