Sunparadise AG is a leading manufacturer and marketer of high-quality, customized outdoor glazing solutions that enhance homeowners' quality of life and increase the value of their properties. The company was founded in 1993 and is headquartered in Liechtenstein.

They recently created some 3D renders for a new lineup they had, but they were not pleased with the results. The results were found to be too artificial, and we asked if the realism could be improved without a new render process; that’s how we got involved.

Gone are the days when image editing was confined to minor tweaks and adjustments. Artificial intelligence has opened up a world of possibilities, allowing creators to bend reality and explore new artistic frontiers. During a personal project, I leveraged the power of AI to transport Tesla's Cybertruck, a vehicle that dominated headlines, to the breathtaking landscapes of Iceland. This endeavor led me on a virtual journey across diverse terrains by feeding existing images of the futuristic truck into AI tools like Adobe Firefly and Magnific.

I don't have much experience working on fashion shoots since I'm not well-versed in the latest trends. However, I frequently work on compositing projects. Recently, a top Turkish bridal gown brand approached me to take their gowns to different cities across the globe. I couldn't turn down the opportunity, so we meticulously shot the models with the appropriate lighting and angles in the studio and later on composited them. I hope you like the final output.

When it comes to editing product photos to create highly effective advertisement images, there are several details that one should care about. The following are some of the most important details to consider:

Editing product images is critical to creating effective advertisements, but it's not always easy. People make several common mistakes when editing product images that can negatively impact the final result.

In today's highly competitive market, selling goods online has become more challenging. To successfully sell goods online, businesses must present their products in a way that attracts customers and convinces them to make a purchase. One of the most effective ways to do this is by using high-quality product images that showcase the product in the best possible light. This article will discuss the properties needed on an image to help sell goods.

From time to time, we get requests from client candidates; they are usually unsure if they should use photography or go and take the 3D path and get 3D renders. So how can you decide if you need 3D design and render or go with photography?

When I first installed Photoshop on my PC, my initial intention was to do things that could be done in a dark room. My flat at the time didn’t have enough space to set up an actual darkroom. At the time, I thought that I could do most of the things I could do in a dark room with a film scanner and this software. It didn’t take very long for me that in a digital “darkroom,” a person can easily surpass what is achievable in a conventional darkroom.

Now fast forward 21 years; I do freelance photography editing work (I like to call independent visual post-production work); I receive all kinds of requests. Most of the time, photographers and ad agencies have a good grasp of what is achievable in a digital darkroom, but now and then, I receive requests next to impossible. I’m not counting the demands we see on TV series or movies, which I can summarize as enhancement requests. Of course, these are not possible; if an image is very blurred, we can’t just make it camera sharp. I would have told you that it’s impossible though Google has some papers, and they are working on AI solutions to remedy such issues.

The past year we had an exciting project with Coppola Photography, a work that received some awards in the US. Beginning of this year, we worked on a compositing project for a senior living complex in Florida, Arlington.

The groups and, in some cases, individuals are shot separately at the location, and the visuals are composited to form a single scene.

Client: Freegun
Photographer: Gregory Boussac
Art Director: Marie Coco
Stylist: Mona Mia
Hair & Makeup: Flavia Nunes
Models: Lisa Washington, Simony
Retouch: Mehmet Turan

There are times due to different reasons a project doesn’t start with strong visuals, but our customers judge us with the quality of our visuals, especially when a business is about to take off. The Coffee Wagon is an online high-quality coffee ground and bean coffee sales portal in the UK.
Initial images they came with weren’t at best, and although they could be edited and made to work, my suggestion was to ditch the whole project and create the visuals in 3D.

Photographer: Gregory Boussac
Art Director: Pauline Lemoine
Retoucher: Mehmet Turan

How we created a 3D product visual using technical drawings and smartphone photos of the goggles.

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.