Recently I saw a simple question from a talented food and beverage photographer: Andy Element. I very much like his minimalistic approach and bold color choice (No I haven’t done any work for him yet :) ). His question was:

I'm in the process of putting a new website together and I'm really keen to know what you look for when visiting a photographers website?

Neglecting your images can be costly, as they are crucial to your marketing strategy. Your product images are often a customer's first impression of your product, so avoiding these photo fails is essential: taking your photos, not showcasing your product, using low-quality images, and ignoring Amazon's image requirements.

Some clients come to our website for retouch work from time to time, but they don’t yet have photos at hand. They dream of something, though yet don’t know how to achieve it. In such cases, I inform them of two choices as it won’t be feasible for us to fly to Houston or Sydney to shoot many product images. However, it’s very critical to show these both as standalone as well as in lifestyle images. In this case, we propose two options;

1. Organize a Photoshoot

2. Create 3D modeling of the product and render visuals

There are times due to different reasons a project doesn’t start with strong visuals, but our customers judge us with the quality of our visuals, especially when a business is about to take off. The Coffee Wagon is an online high-quality coffee ground and bean coffee sales portal in the UK.
Initial images they came with weren’t at best, and although they could be edited and made to work, my suggestion was to ditch the whole project and create the visuals in 3D.