When I moved to my current residence, I threw away my old Photoshop & retouching books as they had become redundant. Finally, at Covidvirus lockdown on the weekend, I went through my library and decided to get rid of most of the books that helped me in my profession.

A few months back, I started communicating with Jake Dennis, a commercial photographer from New Zealand. He had quite an exciting project; he had shot a campaign for Go Car, a national car leasing-financing company. Their aim to make things fun and who doesn’t like dogs. They wanted to make a dog drive a convertible car.

Client: Read loop
Photographer: Gregory Boussac
Art Director: Juju Rob
Art Director Assistant: @the.meelk
Post-production: Mehmet Turan

The past year we had an exciting project with Coppola Photography, a work that received some awards in the US. Beginning of this year, we worked on a compositing project for a senior living complex in Florida, Arlington.

The groups and, in some cases, individuals are shot separately at the location, and the visuals are composited to form a single scene.

Client: Freegun
Photographer: Gregory Boussac
Art Director: Marie Coco
Stylist: Mona Mia
Hair & Makeup: Flavia Nunes
Models: Lisa Washington, Simony
Retouch: Mehmet Turan

There are times due to different reasons a project doesn’t start with strong visuals, but our customers judge us with the quality of our visuals, especially when a business is about to take off. The Coffee Wagon is an online high-quality coffee ground and bean coffee sales portal in the UK.
Initial images they came with weren’t at best, and although they could be edited and made to work, my suggestion was to ditch the whole project and create the visuals in 3D.

Client: Monday Night Brewery

In January 2020, I have been contacted by Monday Night Brewery based in Atlanta, USA. They had a new line of hard seltzer coming up and needed a visual to show the line in a single image.

The initial brief image was as follows:

Photographer: Gregory Boussac
Art Director: Pauline Lemoine
Retoucher: Mehmet Turan

How we created a 3D product visual using technical drawings and smartphone photos of the goggles.

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.