Blog
Pop the Bottle: Latest Trends Shaking Up Alcoholic Beverage Design
The alcoholic beverage industry constantly evolves to meet changing consumer tastes and trends. From new flavors to innovative packaging, brands are getting creative to stand out on crowded liquor store shelves. I'll explore some of the latest developments in alcoholic beverage bottle and label design and photography styles for ads as I go through many visuals from various web sources such as Behance, Ads of the World, and LinkedIn. Understanding these trends can help inform branding and marketing strategies in this competitive market.
What do you look in a photographer’s website?
Recently I saw a simple question from a talented food and beverage photographer: Andy Element. I very much like his minimalistic approach and bold color choice (No I haven’t done any work for him yet :) ). His question was:
I'm in the process of putting a new website together and I'm really keen to know what you look for when visiting a photographers website?
Color Unleashed: How Retouchers, 3D Designers, and Photographers Paint the Future of Advertising
I frequently check LinkedIn lately, as I find more content I enjoy reading and seeing there than on other platforms. Twitter is typically disheartening, and I am uncertain about what it is precisely anymore. Nevertheless, it remains a valuable resource for AI imagery. Although I enjoy the imagery there, Instagram is visually appealing but does not necessarily educate me. Finally, I find LinkedIn the most engaging platform, where I can follow and see the works of people I admire (and unfollow those I don't). Recently, a few photographers have caught my attention with their innovative use of color. If you're not following, please check out Charlotte Turton, Sigourney Whitesel & Chrissie Knudsen. I love the minimalistic but, at the same time, impactful use of colors.
Image Enhancement Solutions
How AI Solutions Made a Huge Jump in Quality?
There have been plugins that work with Photoshop, claiming to do functions that PS can’t do. And I invested quite many of them. While some are just colorful toys, some have helped me in my craft. There are also some that target extremely niche markets. From time to time, I’ll tell what I chose to use and if they are good or bad. My honest feedback. My most recent investment has been image resolution solutions. I haven’t invested in them because Photoshop more or less did everything other plugins did, and there wasn’t a huge difference between what they offer vs. what Photoshop can do. In any case, creating extra pixels wasn’t possible, as you know, up until AI came along.
Bridal Gown Compositing
I don't have much experience working on fashion shoots since I'm not well-versed in the latest trends. However, I frequently work on compositing projects. Recently, a top Turkish bridal gown brand approached me to take their gowns to different cities across the globe. I couldn't turn down the opportunity, so we meticulously shot the models with the appropriate lighting and angles in the studio and later on composited them. I hope you like the final output.
Unleashing the Power of Advertising Photography: Insider Tips to Elevate Your Visual Marketing
Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.
Why should freelancers invest in CRM?
In less than a year, the jump in AI has been tremendous. Visual creation is no problem, and I have even delivered some commercial work. It's not there yet, but getting there. Although I don't do much video work (yet), I wanted to try how much I can do with AI.
AI in Advertisement
I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.
Post-Editing Techniques that help to sell your products
When it comes to editing product photos to create highly effective advertisement images, there are several details that one should care about. The following are some of the most important details to consider:
Common product editing mistakes
Editing product images is critical to creating effective advertisements, but it's not always easy. People make several common mistakes when editing product images that can negatively impact the final result.
How can you mess up your Amazon Images & get low sales?
Neglecting your images can be costly, as they are crucial to your marketing strategy. Your product images are often a customer's first impression of your product, so avoiding these photo fails is essential: taking your photos, not showcasing your product, using low-quality images, and ignoring Amazon's image requirements.
The Impact of Visual Quality on Amazon Product Sales: A Comprehensive Guide
As the world's largest online marketplace, Amazon has become a go-to destination for millions of customers searching for products. With such a vast array of options, it's important for sellers to make their products stand out from the competition. One crucial element that can significantly impact product sales is visual quality. In this article, we'll explore how visual quality affects Amazon product sales and offer actionable tips for improving your product's visuals.
What makes a product sell?
In today's highly competitive market, selling goods online has become more challenging. To successfully sell goods online, businesses must present their products in a way that attracts customers and convinces them to make a purchase. One of the most effective ways to do this is by using high-quality product images that showcase the product in the best possible light. This article will discuss the properties needed on an image to help sell goods.
How effective are strong images on Amazon sales?
The rise of e-commerce has dramatically changed how people shop, and Amazon has been at the forefront of this revolution. With millions of products available at the click of a button, it can be challenging for sellers to stand out. One way to do so is by using strong visuals to showcase their products. In this article, I'll explore how much of a difference strong visuals can make on Amazon sales.
Sony Atmos Soundbar Visuals
We lately worked on visual campaigns for 360 Spatial Sound Mapping Dolby Atmos®/DTS:X® 5.1.2ch Soundbars for Sony Europe. Visuals to support the campaign web banners & visuals for social media & web.
Sony Speaker Campaign
Social media campaign for new Sony Headsets & Speakers:
WH-1000XM5
Linkbuds WF-L900
SRS-XB13
3D Mockups & How We created Marble Table Mockups?
In today's fast-paced business world, staying ahead of the competition is important. One way to do this is by using 3D mockups. A 3D mockup is a virtual representation of a product or design that can be viewed from multiple angles. This article will explore what 3D mockups are and their advantages.
Advantages of using 3D renders on Product Visuals compared to actual Photos?
As technology continues to advance, businesses are looking for new and innovative ways to showcase their products. One method that has become increasingly popular in recent years is 3D rendering. 3D renders are computer-generated images that offer many advantages over traditional product photography. 3D renders are quickly becoming the preferred method of creating visual product assets. We will explore the benefits of using 3D renders on product visuals.
Effect of Graphic Design on Labels
Label design plays a crucial role in the marketing and sales of products. It is the first point of contact between the customer and the product. In this article, we will explore the effect of label design on product sales, backed by figures and historical data.
How to find the right Freelance Image Editor for your Agency?
Hiring a freelance retoucher for your agency can be challenging, but it is essential to ensure that the images you produce meet the expectations of your clients. A freelance retoucher can help improve the quality of your images, making them more attractive and professional. However, finding the right retoucher for your agency can be challenging, especially if you're unsure what to look for. In this article, I'll provide tips to help you find the right freelance retoucher for your agency.