How effective are strong images on Amazon sales?
The rise of e-commerce has dramatically changed how people shop, and Amazon has been at the forefront of this revolution. With millions of products available at the click of a button, it can be challenging for sellers to stand out. One way to do so is by using strong visuals to showcase their products. In this article, I'll explore how much of a difference strong visuals can make on Amazon sales.
Why are visuals important on Amazon?
Before we dive into the numbers, let's take a moment to understand why visuals matter on Amazon. For starters, Amazon is a highly visual platform. Most product listings feature multiple images, with some products having as many as ten or more. This is because shoppers want to see what they're buying before they make a purchase. In fact, according to a study by Salsify, 87% of consumers say that visuals are a significant factor in their purchasing decisions.
The ideal click-through rate for Amazon products is around 0.5% or higher. A CTR rate below 0.3% is considered poor and requires attention. The average CTR on Amazon, including all ad placements, is about 0.4%, with most ads placed on product pages. However, a well-defined and targeted Amazon campaign can achieve a 2-3% or above CTR.
In addition to providing shoppers with a clear idea of what they're buying, strong visuals can help products stand out. With so many products on Amazon, making a solid first impression is essential. A visually appealing product listing can catch a shopper's eye and encourage them to click through to learn more.
How much of a difference do visuals make on Amazon sales?
Now that we understand why visuals matter on Amazon let's explore how much of a difference they can make in sales. According to Amazon, products with high-quality images tend to sell more than those with low-quality photos. Amazon states that "products with images that meet or exceed our guidelines receive 5-10% more customer orders than those that do not."
This may not sound like a lot, but when you consider that Amazon sells billions of products yearly, even a 1% increase in sales can translate to millions of dollars in revenue. Additionally, a study by Shotfarm found that products with better images had a 42% higher conversion rate than those with poor-quality photos.
What makes a strong visual on Amazon?
Now that we know how much of a difference strong visuals can make on Amazon sales, let's discuss what makes a strong visual. First and foremost, images should be high-quality and well-lit. It's also important to show the product from multiple angles and in different contexts (such as in use or in packaging). This can help shoppers better understand the product's appearance in real life.
In addition to product images, other visual elements can make a difference on Amazon. For example, infographics or lifestyle images can help convey key product features or benefits. Videos can also be a powerful tool, showing the product in action and helping shoppers better understand how it works.
Conclusion
In conclusion, strong visuals can make a significant difference in Amazon sales. By providing shoppers with clear, high-quality images and other visual elements (infographics & supporting graphic design), sellers can make a solid first impression and stand out. While the exact impact of visuals on sales may vary depending on the product and market, there's no denying that strong visuals are a critical component of a successful Amazon listing.
