I recently encountered a fascinating scenario that left me scratching my head. An entrepreneur approached me, seeking help with a product that wasn't selling well on Amazon US. He believed the root cause lay in how the product was presented. Now, as someone who thrives on contributing meaningful solutions, I wasn't about to jump to conclusions. Before diving in, I needed to analyze the competition and understand the entrepreneur's perspective.

Sunparadise AG is a leading manufacturer and marketer of high-quality, customized outdoor glazing solutions that enhance homeowners' quality of life and increase the value of their properties. The company was founded in 1993 and is headquartered in Liechtenstein.

They recently created some 3D renders for a new lineup they had, but they were not pleased with the results. The results were found to be too artificial, and we asked if the realism could be improved without a new render process; that’s how we got involved.

Deutsche Heilmittel GmbH is a supplement producer based in Germany (as you can guess from their company name). They asked us if we could create six professional images that could be used for Amazon. Images should fit into Amazon standards, have space for infographics, and show the product with its packaging.
They delivered the sizes, packaging files, fonts, and some smartphone photos for us to understand how the products looked.

From time to time, we get requests from startups, sometimes, they are at an early stage, and everything is a concept, and sometimes, they are not yet produced. daio fit into the latter category. While the product was in production brand wanted the website ready and lived. In that case, we needed to create scenes to be ready.

In recent years, 3D rendering technology has come a long way, and many designers are pushing the limits of what's possible. However, even with the most advanced 3D rendering software and hardware, creating entirely realistic images can be challenging. Sometimes the perfect 3D renders can look fake and unnatural. Here are some of the reasons.

Meet Orca, the nimble electric cargo AV that goes where others can't. With its tiny footprint, slender profile, and high efficiency, it's designed to move countless smaller payloads with greater speed and agility, at a lower cost per mile, than any alternative.

For this project, Orca Mobility asked us to visualize their vehicle in real-life scenes.

Tuscanini Ice Creams were coming in pints; therefore, instead of cones, the sculptures would come out of pints. Also, we’d be adding concepts that are well known by the public as “Italian”; Colosseum, Pisa Tower & Gondola.

In short, we came up with the work below.
Brand: Tuscanini Foods
Agency: Heart Works
Post-Production: Mehmet Turan (35milimetre)
3D Artist: Emre Zorer

ZF is a global technology company supplying systems for passenger cars, commercial vehicles, and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. And as autonomous vehicles are new, they require a lot of visuals to pass their message. As 35milimetre, we have been working with ZF for more than a year.

Lately, we have created some non-branded 3D vehicles for ZF to use on lifestyle ads.

From time to time, we get requests from client candidates; they are usually unsure if they should use photography or go and take the 3D path and get 3D renders. So how can you decide if you need 3D design and render or go with photography?

DRNX is a Sugar-Free Adaptogenic Water brand that 35mm worked from scratch almost with only a single technical drawing file and labels of the bottles.

You decided to create visuals your 3D visuals in 3D, you don’t have any or much experience in this genre. So what will be the cost?

The most critical part is if you already have the 3D model of your product. Even if you don’t have it, the factory which produces your products might have it. In that case, if you can convince them that you need these models, that may help you and the 3D designer. The second best option would be the technical drawings of the product.

So our first cost item is;

3D modeling cost: This is the cost of creating the 3D model for each item.

Some clients come to our website for retouch work from time to time, but they don’t yet have photos at hand. They dream of something, though yet don’t know how to achieve it. In such cases, I inform them of two choices as it won’t be feasible for us to fly to Houston or Sydney to shoot many product images. However, it’s very critical to show these both as standalone as well as in lifestyle images. In this case, we propose two options;

1. Organize a Photoshoot

2. Create 3D modeling of the product and render visuals

It's not uncommon to see a brand comes to us for some hero shots but don't want to spend time and budget on a photo production.

Hanalys is a cosmetic hair brand from France that came precisely with these requirements. They needed high-end visuals for their homepage but didn't want to deal with a photo production, and they had a clear vision of what they needed.

Story of Bridge is not an uncommon story for us, especially for the fast-paced commercial market of today.

Bridge™ is an oral pouch that satisfies nicotine cravings while eliminating the harmful chemicals found in traditional tobacco. One that can travel with the person. The issue at the time was that all designs and graphic elements were ready but the product wasn’t out of the production line yet.

As a result, we are asked to create photographic quality renders and animations of the product. You may find some of the images below but better yet you may check them on the website of the Bridge.

What is Cadiat System?

Trucking continues to be the prime mode of transport around the globe, accounting for over 80% of total freight costs. With static and constrained infrastructure, intelligent solutions are required to provide for the increasing demand and volume of goods. While at the same time mitigating the high cost of conventional fuel, including the resulting environmental impact.

Cadiat's pioneering autonomous intelligent trailer allows operators to improve conventional productivity from 50 ton-miles per dollar to over 700. All while using entirely renewable energy, producing zero emissions.

Cadiat solutions combine innovative electric powertrains capable of efficiently moving max-weight loads with operator-led autonomous systems to increase payload per driver by order of magnitude.

Client: Monday Night Brewery

In January 2020, I have been contacted by Monday Night Brewery based in Atlanta, USA. They had a new line of hard seltzer coming up and needed a visual to show the line in a single image.

The initial brief image was as follows: