Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.

I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.

Some clients come to our website for retouch work from time to time, but they don’t yet have photos at hand. They dream of something, though yet don’t know how to achieve it. In such cases, I inform them of two choices as it won’t be feasible for us to fly to Houston or Sydney to shoot many product images. However, it’s very critical to show these both as standalone as well as in lifestyle images. In this case, we propose two options;

1. Organize a Photoshoot

2. Create 3D modeling of the product and render visuals

Photographer: Gregory Boussac

Retouch: Mehmet Turan

Hair & Makeup Artist: Kim Chinchilla

Stylist: Passou

Model: Anna-Sophia Evers Mirande / Women360paris

Moving Cities is an incredible project that merges dance & visual arts; it also helps dance t integrate part of daily life and it has been a pleasure to be part of such a project.

A few months back, I started communicating with Jake Dennis, a commercial photographer from New Zealand. He had quite an exciting project; he had shot a campaign for Go Car, a national car leasing-financing company. Their aim to make things fun and who doesn’t like dogs. They wanted to make a dog drive a convertible car.

Client: Freegun
Photographer: Gregory Boussac
Art Director: Marie Coco
Stylist: Mona Mia
Hair & Makeup: Flavia Nunes
Models: Lisa Washington, Simony
Retouch: Mehmet Turan

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.