One of the biggest advantages of OOH advertising is its ability to attract attention and stimulate curiosity. Unlike digital ads, which are often viewed passively and ignored, OOH ads have the potential to spark genuine interest and engagement. For example, a well-placed billboard with a clever or thought-provoking message can create buzz and generate word-of-mouth advertising.

Label design plays a crucial role in the marketing and sales of products. It is the first point of contact between the customer and the product. In this article, we will explore the effect of label design on product sales, backed by figures and historical data.