From time to time, we get requests from startups, sometimes, they are at an early stage, and everything is a concept, and sometimes, they are not yet produced. daio fit into the latter category. While the product was in production brand wanted the website ready and lived. In that case, we needed to create scenes to be ready.

DRNX is a Sugar-Free Adaptogenic Water brand that 35mm worked from scratch almost with only a single technical drawing file and labels of the bottles.

Photographer: Gregory Boussac
Art Director: Diane de Cadoudal
Retouch & Color Toning: Mehmet Turan

Client: Monday Night Brewery

In January 2020, I have been contacted by Monday Night Brewery based in Atlanta, USA. They had a new line of hard seltzer coming up and needed a visual to show the line in a single image.

The initial brief image was as follows:

Photographer: Gregory Boussac
Art Director: Pauline Lemoine
Retoucher: Mehmet Turan

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.