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Mehmet Turan Mehmet Turan

Beyond the Hype: AI's Role in the Creative Process

When a new AI tool emerges, it often sparks a flurry of comments from various accounts, many of which predict the demise of the creative industry and the obsolescence of our jobs. However, such comments are often made without a solid foundation, merely citing a video from a newly launched AI tool like Sora. It's important to recognize that these tools, while powerful, are not replacements for the nuanced and creative work that professionals in the creative industry, such as post-production artists, bring to the table. 

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Mehmet Turan Mehmet Turan

Color Unleashed: How Retouchers, 3D Designers, and Photographers Paint the Future of Advertising

I frequently check LinkedIn lately, as I find more content I enjoy reading and seeing there than on other platforms. Twitter is typically disheartening, and I am uncertain about what it is precisely anymore. Nevertheless, it remains a valuable resource for AI imagery. Although I enjoy the imagery there, Instagram is visually appealing but does not necessarily educate me. Finally, I find LinkedIn the most engaging platform, where I can follow and see the works of people I admire (and unfollow those I don't). Recently, a few photographers have caught my attention with their innovative use of color. If you're not following, please check out Charlotte Turton, Sigourney Whitesel & Chrissie Knudsen. I love the minimalistic but, at the same time, impactful use of colors.

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