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Unleashing the Power of Advertising Photography: Insider Tips to Elevate Your Visual Marketing
Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.
What is best for you; Photography or 3D? (maybe both)
From time to time, we get requests from client candidates; they are usually unsure if they should use photography or go and take the 3D path and get 3D renders. So how can you decide if you need 3D design and render or go with photography?
Why do you need a freelance retoucher?
Retouchers provide the final touches to an image to create the best they can be. 70%-80% of the quality depends on the photo; therefore ends at the photographer except for cases that require compositing. I regularly get cases that I tell my client not to spend extra money on me because the photo quality isn't good enough to receive satisfactory results. It will be a waste of resources.
The Dog Driver
A few months back, I started communicating with Jake Dennis, a commercial photographer from New Zealand. He had quite an exciting project; he had shot a campaign for Go Car, a national car leasing-financing company. Their aim to make things fun and who doesn’t like dogs. They wanted to make a dog drive a convertible car.