The alcoholic beverage industry constantly evolves to meet changing consumer tastes and trends. From new flavors to innovative packaging, brands are getting creative to stand out on crowded liquor store shelves. I'll explore some of the latest developments in alcoholic beverage bottle and label design and photography styles for ads as I go through many visuals from various web sources such as Behance, Ads of the World, and LinkedIn. Understanding these trends can help inform branding and marketing strategies in this competitive market.

I frequently check LinkedIn lately, as I find more content I enjoy reading and seeing there than on other platforms. Twitter is typically disheartening, and I am uncertain about what it is precisely anymore. Nevertheless, it remains a valuable resource for AI imagery. Although I enjoy the imagery there, Instagram is visually appealing but does not necessarily educate me. Finally, I find LinkedIn the most engaging platform, where I can follow and see the works of people I admire (and unfollow those I don't). Recently, a few photographers have caught my attention with their innovative use of color. If you're not following, please check out Charlotte Turton, Sigourney Whitesel & Chrissie Knudsen. I love the minimalistic but, at the same time, impactful use of colors.

Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.