When a new AI tool emerges, it often sparks a flurry of comments from various accounts, many of which predict the demise of the creative industry and the obsolescence of our jobs. However, such comments are often made without a solid foundation, merely citing a video from a newly launched AI tool like Sora. It's important to recognize that these tools, while powerful, are not replacements for the nuanced and creative work that professionals in the creative industry, such as post-production artists, bring to the table. 

Gone are the days when image editing was confined to minor tweaks and adjustments. Artificial intelligence has opened up a world of possibilities, allowing creators to bend reality and explore new artistic frontiers. During a personal project, I leveraged the power of AI to transport Tesla's Cybertruck, a vehicle that dominated headlines, to the breathtaking landscapes of Iceland. This endeavor led me on a virtual journey across diverse terrains by feeding existing images of the futuristic truck into AI tools like Adobe Firefly and Magnific.

I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.