Element Brooklyn Rebranding Campaign
Element's motto is a call to embrace sustainability without sacrificing luxury. "Affordable, eco-friendly refills for your favorite luxury products" invites you to indulge in premium products while reducing plastic waste by over 85%. Instead of discarding your empty bottles, refill them with Element's pouches and extend their life cycle.
The brand challenges the notion that high-end formulations are shrouded in secrecy. There are only a few ways to craft soap, and expensive brands often use the same or similar ingredients as their more affordable counterparts. When you purchase from a luxury label, a significant portion of the cost goes towards maintaining fancy retail stores, extravagant marketing campaigns, and other overhead expenses. But with Element's products, you get the same quality at up to 80% less, ensuring your indulgence is not just luxurious but also smart and savvy.
In recent months, Element has undergone a comprehensive rebranding, revitalizing its logo and packaging design. The brand opted for 3D renders instead of traditional photography for its new visuals to keep costs manageable. This decision presented an exciting challenge, which our team embraced wholeheartedly. We meticulously crafted 3D renderings of Element's products, seamlessly compositing them onto pre-existing scenes and creating some from scratch. The result is a visually striking and sustainable representation of the brand's ethos.