Effect of strong images on Amazon sales
In the world of e-commerce, the visual appeal of a product can be the deciding factor for a buyer. This is especially true on Amazon, where shoppers are bombarded with endless options and are looking for ways to differentiate between them. With that in mind, it's important for Amazon sellers to understand how strong images can affect sales and how post-production can help improve their product images.
In a recent survey conducted by Feedvisor, 80% of respondents said they made purchases based on what they saw in an image. While this statistic may seem surprising to some, it illustrates how important it is for sellers to have high-quality photos when selling their products online.
When it comes to selling on Amazon, first impressions are everything. Potential buyers typically make their purchasing decisions based on the images they see on the product page, so providing high-quality, clear, and compelling images that showcase your product in the best possible light is essential.
A study from the University of Georgia found that people make a purchasing decision within 90 seconds of looking at a product. This means that it's crucial for Amazon sellers to stand out from the crowd by creating strong product images that showcase their products in the best possible light.
Strong images can help attract potential buyers, differentiate your product from competitors, and encourage shoppers to click on your product listing. A well-crafted image can also communicate important information about the product, such as its size, features, and benefits. In fact, according to Amazon, high-quality images can increase sales by up to 10%.
That’s not surprising when you consider how visual people are today. According to research from HubSpot, 70% of people are visual learners, and 74% of people remember what they see much better than what they read. This is why visuals are important when creating a brand identity and marketing products online.
But what exactly makes an image “strong?” And how do you take your existing images and make them stronger? Here are three tips to help you improve your product photography:
Use natural lighting and post-production techniques
Always include multiple angles and views
Focus on quality over quantity
The Importance of Post-Production
While capturing high-quality product photos is important, post-production plays a crucial role in the overall quality of your images. Post-production refers to editing and processing images after they are captured, aiming to improve their quality and overall visual appeal.
Post-production is an excellent option if you're looking for ways to improve your product images. Here are some examples of how post-production can help improve your Amazon sales:
Add more colors: One way to make your products look more appealing is to add more colors. When you have multiple photos of the same product, try adjusting the color settings so they all match. This will help create consistency between items on your listing and allow shoppers to compare different versions of the same item before making their purchase.
Add depth: Another way to make your products look more appealing is by adding depth through blur effects and shadows. Blur effects can be used on backgrounds or objects to separate them from other elements in the picture, while shadows can be added behind objects.
Some of the other post-production techniques that can help improve your product images include:
Cropping: Cropping involves removing unwanted elements or adjusting the composition of an image to create a better visual balance.
Color Correction: Color correction involves adjusting an image's color balance, brightness, and contrast to enhance its overall visual appeal.
Background Removal: Removing the background of an image can create a clean and polished look that highlights the product and eliminates any distracting elements.
Image Retouching: Image retouching involves removing imperfections, smoothing out wrinkles or blemishes, and enhancing the overall visual appeal of the product.
By implementing these post-production techniques, you can create images that are not only visually appealing but also informative, highlighting the unique features of your product and showcasing it in the best possible light.
Conclusion
The importance of strong product images on Amazon cannot be overstated. By providing high-quality images that showcase your product's unique features, you can increase your chances of attracting potential buyers, differentiating your product from competitors, and ultimately, increasing sales.
Post-production is a crucial part of the image creation process, allowing you to refine and enhance your images to achieve the best possible result. By partnering with a skilled and experienced post-production team, you can ensure that your product images stand out from the competition and make a lasting impression on potential buyers.
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