A Hard Seltzer Design Project
One of our spirits manufacturers came out with producing a hard seltzer brand but wasn’t so sure if the brand would catch up or not. Therefore he asked for branding for the trial run. The craft soda brand is KOR LIFE, and the hard seltzer brand is HARD KOR.
Launching with 3 flavors, KOR BEVERAGE is a new to market no-nonsense healthy ready-to-drink with two ranges. KOR LIFE is a range of slow-brewed all-natural zero-sugar craft soda for the new generation of health-conscious consumers. HARD KOR is the hard seltzer companion to KOR LIFE, featuring the same delicious slow-brewed all-natural flavors, with just 5% ABV and no added sugar.
inspiration
He was inspired by the logo of a Taiwanese club brand (coincidentally also called KOR but no relationship).
These designs are found for the young woman market rather than the trendsetters, the designers, the graphic artists, the fashion editors, etc. Mostly age around 35 -45 and cosmopolitan. Therefore our design team scratched everything and went back to the design board.
